Mapping the architecture of current and future state to help inform: Better user journeys through an experience. Mapping content along paths for better content journeys. Helping to uplift content into I.A for better hierarchy, tested against users.
Mapping the service design experience for onboarding and off boarding, persona led research, front and back of house experiences, mix digital and real world experiences.
Journey maps informed from research against personas, archetypes, segments and cohorts to better understand the customer experience, user needs, attitudes, desires and issues to solve.
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